Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales

Determine merchandise and services to be sold

Implement price and credits policies

Locate, select and procure merchandise for resale

Develop and implement marketing strategies

Plan budgets and monitor revenues and expenses

Determine staffing requirements

Resolve issues that may arise, including customer requests, complaints and supply shortages

Plan, organize, direct, control and evaluate daily operations

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